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Into the Dragon's den to find best new business idea; Scrumptious Sweets wins Business Award

Posted on 11th Jun 2009 @ 4:11 PM

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CITY mum Saida Ebrahim won Peterborough Enterprise Programme's Best Business Idea 2007 last night with her plan to import and distribute specialist Halal and Vegetarian confectionary in the UK.
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Reality television star Ruth Badger,  who gained a cult following and shot to fame as the straight-talking 'Badger' in Sir Alan Sugar's The Apprentice, presented Saida (39) with her £2,000 cash prize and a year's worth of mentoring from the panel of judges - all key leaders in the Peterborough business community - she is now well on track to launch Scrumptious Sweets by the summer.